William Hill is one of the most recognisable names in betting — a British bookmaker since 1934, now part of listed Evoke plc (formerly 888 Holdings). Its strength is a deep, proper sportsbook: 35+ sports, strong football and complete UK & Irish horse racing with Best Odds Guaranteed, plus a full casino. Apps are polished and payments quick. The honest caveats keep it out of the top tier: a record £19.2m UKGC fine in 2023 for AML and social-responsibility failings, no crypto, and — worth knowing — it shares a parent (Evoke) with our 888 review. Where it holds a local licence (it's strongest in the UK and Ireland), William Hill is a strong, well-known pick, with that history in view.
Bonus offers change and vary by country — always confirm the current amount, code and wagering on William Hill's own site. 18+, new customers only.
William Hill quick facts
| Founded | 1934 |
| Owner | Evoke plc (ex-888 Holdings); Bally's/Intralot deal announced 2026 |
| Licensing | UK Gambling Commission (account 39225) |
| Sports | 35+ sports, deep football, complete UK & Irish racing, Best Odds Guaranteed |
| Casino | Casino, live casino, poker and bingo |
| Payments | Instant deposits, fast e-wallet withdrawals; no crypto |
| Apps | iOS & Android with live streaming |
| Compliance record | Record £19.2m UKGC fine (2023, AML/KYC) |
How we rated William Hill
Overall 8.4/10 — a weighted editorial score across six criteria. How we rate →
Pros
- Heritage UK bookmaker (since 1934), part of listed Evoke plc
- Deep sportsbook — 35+ sports, complete UK & Irish racing with Best Odds Guaranteed
- Full casino, live casino, poker and bingo
- Instant deposits and fast e-wallet withdrawals
- Polished apps with live streaming
Cons
- Record £19.2m UKGC fine (2023) for AML and social-responsibility failings
- Shares a parent (Evoke) with our 888 review
- No cryptocurrency payments
- Welcome offers vary by market; strongest only where locally licensed (UK/Ireland)
Who is William Hill?
William Hill is one of Britain's oldest and best-known bookmakers, founded in 1934. After several changes of ownership it was acquired by 888 Holdings in 2022 and now operates under Evoke plc (the renamed 888 group); in 2026 a further acquisition of Evoke by Bally's and Intralot was announced. It offers a full sportsbook, casino, live casino, poker and bingo, is strongest in the UK and Ireland, and operates market by market under local licences.
William Hill sportsbook
William Hill's sportsbook is a heavyweight: 35+ sports, deep football markets, and complete UK & Irish horse racing with Best Odds Guaranteed. In-play betting, cash out and live streaming round it out. Racing and football are where it's strongest.
Live betting
In-play betting with cash-out and live streaming; strong live coverage on football and racing.
Sports welcome bonus
New-customer sports offer (varies by market)
New sportsbook customers get a welcome offer in each licensed market — typically bet credits after a qualifying bet — and William Hill runs regular acca promos plus Best Odds Guaranteed on racing. Exact terms vary by country and change over time. Check your local William Hill site for the current offer.
Key terms: Qualifying-bet terms apply and vary by market — read them before you claim.
William Hill casino
Alongside the sportsbook, William Hill runs a full casino, live casino, poker and bingo. Availability and titles vary by licensed market.
Casino welcome bonus
New-customer casino offer (varies by market)
Where William Hill Casino is licensed, new casino customers get a first-deposit offer, sometimes with free spins. The cap and wagering vary by market. Check your local William Hill site for the current terms.
Key terms: Wagering and eligibility terms vary by market — confirm the current figures before claiming.
William Hill payment methods
William Hill uses regulated local payment methods rather than crypto — cards, e-wallets and bank transfer — with instant deposits and fast e-wallet withdrawals.
FIAT
Min deposit Varies by market. No William Hill fees.
Crypto (Not offered)
—. William Hill does not offer cryptocurrency payments; it uses regulated local methods.
Withdrawal speed: E-wallets fastest; cards and bank transfer typically within a few business days, subject to verification. Varies by market.
Apps & customer support
Well-rated iOS and Android apps with fast in-play betting, cash-out and live streaming.
- 24/7 live chat
William Hill FAQ
Is William Hill safe and legit?
Yes — William Hill is a long-established brand (since 1934) licensed by the UK Gambling Commission (account 39225) and owned by listed Evoke plc. It does have a serious compliance record, though: the UKGC fined it a record £19.2m in 2023 for AML and social-responsibility (KYC) failings. Your funds are protected under its licences; only play where it holds a local licence for your country.
Who owns William Hill?
William Hill is part of Evoke plc, the group formerly known as 888 Holdings, which acquired it in 2022 and also owns 888 and Mr Green. In 2026 a further acquisition of Evoke by Bally's and Intralot was announced.
What is William Hill best for?
Its sportsbook — especially UK and Irish horse racing, where it offers Best Odds Guaranteed, plus deep football markets across 35+ sports. It also runs a full casino, poker and bingo.
Does William Hill accept crypto?
No. William Hill uses regulated local payment methods — cards, e-wallets and bank transfer — rather than cryptocurrency.
Compare William Hill with other betting sites
Our other top-scored reviews — every operator scored out of 10 on the same six criteria. See the full comparison →
How we researched this: compiled from public sources (https://en.wikipedia.org/wiki/Evoke_plc, https://www.gamblingcommission.gov.uk/public-register/business/detail/39225, https://www.sportsboom.com/betting/betting-sites/william-hill/, https://www.tntsports.co.uk/betting/williamhill/) and the operator's own site, then scored against our public rating method. William Hill is part of Evoke plc (formerly 888 Holdings) and licensed by the UK Gambling Commission (account 39225). Its welcome bonus is market-specific and changes, so it is shown qualitatively. We also state its record 2023 UKGC fine as a matter of record. Confirm the current offer and your local licence on your own William Hill site. Outbound link is plain (no affiliate tag).