A 1999-founded, Frankfurt-listed German-market sportsbook and casino navigating a 2026 ownership change and regulatory headwinds
Visit bet-at-home →bet-at-home welcome bonus in Germany
Here is the current bet-at-home welcome offer for players in Germany, where bet-at-home is licensed to operate. Bonus terms change and are set by bet-at-home for each market — always confirm the live offer on its own site. See every licensed betting site in Germany →
Pros
- Long operating history since 1999, one of the earliest German-language betting sites
- Genuine GGL whitelist licence for German operations
- Publicly listed on the Frankfurt Stock Exchange — real corporate transparency requirements
- Clear, compliant welcome offers structured to local regulation
Cons
- January 2026 change of control — 53.9% stake sold to multiple undisclosed buyers after 16 years under Banijay
- Independent reporting describes regulatory pressure and a forced exit from Austria, in tension with active AT offers found here
- Described in industry press as facing 'mounting challenges' amid German regulatory tightening
- New ownership structure's plans for the brand are not yet clear
Our verdict
bet-at-home is one of the oldest names in German-language online betting, founded in 1999 in Austria and listed on the Frankfurt Stock Exchange for most of its history. It offers straightforward, GGL-compliant welcome bonuses in Germany and a generous offer window in Austria. The operator is going through real change: Banijay Group sold its 53.9% controlling stake to multiple undisclosed buyers in January 2026 after 16 years of ownership, and independent reporting describes 'mounting challenges' from tighter German regulation and a forced exit from Austria — a claim that sits in some tension with the active Austrian offers found in this research round, worth double-checking before you sign up. If you're in Germany where its GGL licence is clear-cut, bet-at-home remains a legitimate, long-running option; just watch for how the new ownership structure plays out over 2026.
How we rated it
Bonuses & value (15%)7
Clear GGL-compliant offers in Germany (deposit match + odds boost, no free spins per German rules) and a generous 60-day claim window in Austria.
Sportsbook & odds (25%)6.8
Long-established (since 1999) German-language sportsbook with an odds-boost welcome promotion, but public reporting notes shrinking market position amid tighter German regulation.
Payments & payouts (20%)6.5
Established payment infrastructure typical of a long-running, exchange-listed European operator; specific method-level data not independently verified in this round.
Mobile & UX (10%)6.5
Mature, established platform reflecting a 25+ year operating history, though not among the most modern-feeling in the market.
Customer support (10%)6.3
Long operating history since 1999, though the recent ownership change and market contraction warrant watching for service continuity.
Trust & licensing (20%)5.8
Genuine GGL whitelist licence in Germany and a long public-market history (Frankfurt Stock Exchange since early on), but a January 2026 change of control (Banijay's 53.9% stake sold to multiple undisclosed buyers) and reported regulatory pressure/exit issues in Austria add real uncertainty to weigh.
Quick facts
| Founded | 1999, Wels, Austria, by Franz Omer and Jochen Dickinger |
| Owner | bet-at-home.com AG (Frankfurt Stock Exchange); Banijay's 53.9% stake sold to multiple undisclosed buyers, Jan 2026 |
| Licensing | GGL whitelist (Germany); Austrian market status uncertain per recent reporting of a forced exit |
| Ownership change | Banijay Group (Betclic parent) exited after 16 years as part of its Tipico consolidation deal with CVC Capital Partners |
| Sports | Established sportsbook with deposit-match + odds-boost welcome offers |
| Casino | German casino offer structured to comply with GGL rules (no free spins); Austrian offer includes free spins |
| Markets | Germany (core), Austria (status uncertain post regulatory tightening) |
| Listing | Publicly traded, Frankfurt Stock Exchange Prime Standard |
Where bet-at-home is licensed
bet-at-home appears on the official register in 6 countries. Highlighted countries have a full local review — pick yours for its welcome bonus and licence details.
Europe (5)
Africa (1)
About bet-at-home
bet-at-home is a German-language sportsbook and casino founded in 1999 in Wels, Austria by Franz Omer and Jochen Dickinger, operated by the publicly-listed bet-at-home.com AG (Frankfurt Stock Exchange). For 16 years its majority (53.9%) shareholder was Banijay Group via its Betclic unit, until Banijay sold the entire stake to multiple undisclosed buyers in January 2026 as part of a broader deal consolidating around Tipico Group. bet-at-home runs its German operations under the GGL whitelist licence. Independent industry reporting describes the operator facing 'mounting challenges' from tighter German regulation and a forced exit from Austria, a point of tension with active Austrian offers surfaced in this research round that's worth verifying directly.
bet-at-home FAQ
Is bet-at-home safe and legit?
bet-at-home has operated since 1999 and is publicly listed on the Frankfurt Stock Exchange, with a genuine GGL whitelist licence for its German operations. It underwent a major ownership change in January 2026 when Banijay sold its 53.9% stake to multiple undisclosed buyers — a development worth being aware of.
Who owns bet-at-home now?
Until January 2026, Banijay Group (via its Betclic unit) held a 53.9% majority stake. Banijay sold its entire stake to multiple undisclosed buyers, each holding less than 5%, as part of a wider deal consolidating Banijay's betting interests around Tipico Group.
What is the bet-at-home welcome bonus?
In Germany, bet-at-home offers a 100% deposit match up to EUR 100 plus a 500% odds boost on sports (code WELCOME100), and a GGL-compliant EUR 1,000 casino offer over two deposits with no free spins. Austria's offer includes up to EUR 300 plus 150 free spins, per the terms found at sign-up.
Is bet-at-home still available in Austria?
Some industry reporting describes bet-at-home facing a forced exit from the Austrian market amid regulatory tightening, though active Austrian bonus offers were found during this research round. Given the ownership change, confirm current availability directly with bet-at-home before depositing.
Is bet-at-home regulated in Germany?
Yes — bet-at-home operates in Germany under the GGL (German gambling regulator) whitelist, and its casino offer is structured to comply with GGL rules, including the removal of free spins from bonus structures.