A heritage UK bookmaker since 1934 — deep sportsbook and UK/Irish racing, under Evoke plc
Visit William Hill →Pros
- Heritage UK bookmaker (since 1934), part of listed Evoke plc
- Deep sportsbook — 35+ sports, complete UK & Irish racing with Best Odds Guaranteed
- Full casino, live casino, poker and bingo
- Instant deposits and fast e-wallet withdrawals
- Polished apps with live streaming
Cons
- Record £19.2m UKGC fine (2023) for AML and social-responsibility failings
- Shares a parent (Evoke) with our 888 review
- No cryptocurrency payments
- Welcome offers vary by market; strongest only where locally licensed (UK/Ireland)
Our verdict
William Hill is one of the most recognisable names in betting — a British bookmaker since 1934, now part of listed Evoke plc (formerly 888 Holdings). Its strength is a deep, proper sportsbook: 35+ sports, strong football and complete UK & Irish horse racing with Best Odds Guaranteed, plus a full casino. Apps are polished and payments quick. The honest caveats keep it out of the top tier: a record £19.2m UKGC fine in 2023 for AML and social-responsibility failings, no crypto, and — worth knowing — it shares a parent (Evoke) with our 888 review. Where it holds a local licence (it's strongest in the UK and Ireland), William Hill is a strong, well-known pick, with that history in view.
How we rated it
Sportsbook & casino (25%)8.6
A genuinely strong sportsbook — 35+ sports, deep football markets and complete UK & Irish horse racing with Best Odds Guaranteed — plus a full casino, live casino, poker and bingo. A proper multi-product heavyweight, especially for UK/Ireland racing.
Mobile & UX (10%)8.6
Well-rated iOS and Android apps with fast in-play betting, cash-out and live streaming.
Payments & payouts (20%)8.4
Instant deposits and fast e-wallet withdrawals with clear processing times; cards and bank transfer a little slower. No cryptocurrency.
Trust & licensing (20%)8.3
A long-established brand licensed by the UK Gambling Commission (account 39225) and owned by listed Evoke plc — but with a serious compliance record: a record £19.2m UKGC penalty in 2023 for anti-money-laundering and social-responsibility (KYC) failings, the largest the regulator had issued.
Customer support (10%)8.3
24/7 live chat and email, localised per market; generally responsive.
Bonuses & value (15%)7.9
Fair welcome offers per market with regular acca promos and Best Odds Guaranteed on racing, but exact terms vary by country and change over time.
Welcome bonus
Quick facts
| Founded | 1934 |
| Owner | Evoke plc (ex-888 Holdings); Bally's/Intralot deal announced 2026 |
| Licensing | UK Gambling Commission (account 39225) |
| Sports | 35+ sports, deep football, complete UK & Irish racing, Best Odds Guaranteed |
| Casino | Casino, live casino, poker and bingo |
| Payments | Instant deposits, fast e-wallet withdrawals; no crypto |
| Apps | iOS & Android with live streaming |
| Compliance record | Record £19.2m UKGC fine (2023, AML/KYC) |
Where William Hill is licensed
William Hill appears on the official register in 8 countries — 8 for sports betting and 4 for casino. We only feature it in markets where it holds a licence to accept you.
Europe (6)
Asia (2)
About William Hill
William Hill is one of Britain's oldest and best-known bookmakers, founded in 1934. After several changes of ownership it was acquired by 888 Holdings in 2022 and now operates under Evoke plc (the renamed 888 group); in 2026 a further acquisition of Evoke by Bally's and Intralot was announced. It offers a full sportsbook, casino, live casino, poker and bingo, is strongest in the UK and Ireland, and operates market by market under local licences.
FAQ
Is William Hill safe and legit?
Yes — William Hill is a long-established brand (since 1934) licensed by the UK Gambling Commission (account 39225) and owned by listed Evoke plc. It does have a serious compliance record, though: the UKGC fined it a record £19.2m in 2023 for AML and social-responsibility (KYC) failings. Your funds are protected under its licences; only play where it holds a local licence for your country.
Who owns William Hill?
William Hill is part of Evoke plc, the group formerly known as 888 Holdings, which acquired it in 2022 and also owns 888 and Mr Green. In 2026 a further acquisition of Evoke by Bally's and Intralot was announced.
What is William Hill best for?
Its sportsbook — especially UK and Irish horse racing, where it offers Best Odds Guaranteed, plus deep football markets across 35+ sports. It also runs a full casino, poker and bingo.
Does William Hill accept crypto?
No. William Hill uses regulated local payment methods — cards, e-wallets and bank transfer — rather than cryptocurrency.
