A legacy Australian bookmaker brand, fully rebranded to Betr since 2024-2025 - no longer a separate operating sportsbook
Visit BlueBet →Online casino is not lawful in Australia
We show no casino offer here on purpose. Under the Interactive Gambling Act 2001, supplying online casino games to someone in Australia is prohibited - so a casino bonus aimed at you here comes from an operator working against that law, whatever licence it holds elsewhere.
Providing online casino games - pokies, roulette, blackjack, online poker - to someone in Australia is prohibited under the Interactive Gambling Act 2001. Licensed SPORTS BETTING is a different matter and remains lawful, which is why this market still shows bookmaker offers: almost every Australian online bookmaker is licensed by the Northern Territory Racing and Wagering Commission, and the same Act separately bans online IN-PLAY betting. The two casino offers we previously published here were, by our own recorded conditions, offshore operators with no Australian licence.
Pros
- The underlying operator is now a public company (Betr Entertainment Limited, ASX: BBT) with a genuine NT licence
- Successor brand (Betr) continues to operate and expand (e.g. acquired TopSport in February 2025)
Cons
- BlueBet no longer exists as a separate operating brand - fully rebranded to Betr since 2024-2025
- BlueBet was fined AUD 50,000 by Victoria's VGCCC for advertising breaches prior to the merger
- No welcome bonus available (both brand discontinuation and Australia's 2023 new-customer bonus ban)
Our verdict
BlueBet is a legacy Australian bookmaker brand name, not a currently operating separate sportsbook. Founded by former William Hill Australia CEO Michael Sullivan and ASX-listed in 2021, BlueBet merged with Matthew Tripp's Betr in a binding asset-sale deal completed 1 July 2024, with Betr shareholders receiving roughly 56.9% of the combined entity. The listed parent company (formerly BlueBet Holdings Ltd) renamed itself Betr Entertainment Limited (ASX: BBT) in April 2025, and the consumer-facing product fully rebranded from BlueBet.com.au to Betr.com.au. If you're looking for this brand today, you'll find it operating as Betr instead - we think that's the most useful and honest thing to tell a reader searching for BlueBet, rather than reviewing a product that no longer exists under this name. Separately, we found that BlueBet was fined AUD 50,000 by Victoria's VGCCC for advertising breaches prior to the merger. No welcome bonus applies, both because Australian law has banned new-customer sign-up bonuses since 2023 and because there is no longer a separate BlueBet product to offer one on.
How we rated it
Trust & licensing (27%)6.5
The underlying entity (now Betr Entertainment Limited, ASX: BBT) held a genuine NT bookmaker's licence and is a public company, but BlueBet itself was fined AUD 50,000 by Victoria's VGCCC for advertising breaches prior to the merger, and we score conservatively given both that history and the fact the brand itself is now defunct.
Sportsbook (36%)6
BlueBet no longer exists as a separate operating product - it fully rebranded to Betr in 2024-2025. We can't score a live BlueBet sportsbook experience because it doesn't exist anymore under this name.
Customer support (18%)5
There is no active BlueBet-branded support to evaluate - customers are now served under the Betr brand.
Bonuses & value (18%)3
No welcome bonus can legally be offered to new customers under Australian law since 2023 - and there is no separate BlueBet product left to offer one anyway.
Quick facts
| Current status | Rebranded/merged into Betr (Betr.com.au) since 2024-2025 - BlueBet no longer operates separately |
| Former licence | Northern Territory bookmaker's licence (since June 2021) |
| Merger | Merged with Matthew Tripp's Betr, completed 1 July 2024; parent renamed Betr Entertainment Limited (ASX: BBT) April 2025 |
| Regulatory history | Fined AUD 50,000 by Victoria's VGCCC for advertising breaches (pre-merger) |
| Welcome bonus | None - brand no longer operates separately, and Australian law bans new-customer bonuses since 2023 |
How we verified this
The 2024 BlueBet-Betr merger, the 56.9% share issuance to Betr shareholders, the April 2025 corporate rename to Betr Entertainment Limited, and the consumer-facing rebrand to Betr.com.au are all corroborated across independent financial and gambling-trade press. The AUD 50,000 VGCCC advertising-breach fine is drawn directly from the regulator's own published notice. We report BlueBet as a rebranded/legacy brand name rather than a currently operating separate sportsbook, since that is what the independent record shows.
Where BlueBet is licensed
BlueBet appears on the official register in 1 countries. Highlighted countries have a full local review — pick yours for its welcome bonus and licence details.
Oceania (1)
About BlueBet
BlueBet was an ASX-listed Australian bookmaker, founded by Michael Sullivan, that merged with Matthew Tripp's Betr in 2024 and has since been fully rebranded to Betr - it no longer operates as a separate consumer brand. We report this directly rather than review a product that no longer exists under this name.
BlueBet FAQ
Is BlueBet still operating?
No - BlueBet merged with Matthew Tripp's Betr in 2024 and fully rebranded to Betr.com.au by 2025. The parent company (formerly BlueBet Holdings Ltd) is now called Betr Entertainment Limited (ASX: BBT).
Where can I find BlueBet today?
Under the Betr brand at Betr.com.au - BlueBet no longer operates as a separate sportsbook.
Who owned BlueBet?
It was founded by Michael Sullivan (former William Hill Australia CEO) and ASX-listed in 2021, before merging with Matthew Tripp's Betr in 2024.
Did BlueBet have any regulatory issues?
Yes - it was fined AUD 50,000 by Victoria's VGCCC for advertising breaches prior to the 2024 merger.
Does BlueBet have a welcome bonus?
No - the brand no longer operates separately, and Australian law has separately banned new-customer welcome bonuses since 2023.