Small, locally owned Bulgarian operator with a real NRA licence - and very little public record behind it
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Pros
- Genuinely licensed by the Bulgarian National Revenue Agency in a fully regulated EU market
- Domestic operator with local payments in leva and local regulatory recourse
- Large casino welcome offer by Bulgarian standards - 100% up to BGN 2,000
- Named, identifiable local ownership rather than an offshore holding structure
- Bulgaria's framework covers betting, casino, poker and bingo under one supervised regime
Cons
- A very small company - around 11 employees and no outside funding - competing against far larger licensees
- The licence was granted under a former company name (Sit-Interactive), which makes verification less straightforward
- Almost no independent evidence about payouts, withdrawal times or complaint handling
- We could not verify the wagering requirement on the headline BGN 2,000 casino bonus
- Licensed for Bulgaria only - of no use outside that market
Our verdict
Betmarket is a legitimate option for a Bulgarian player and not much of a story for anyone else. It holds a real National Revenue Agency licence in a fully regulated EU market, takes deposits in leva, and answers to a domestic regulator - which is worth more than any bonus percentage when something goes wrong. The reservations are about scale and visibility rather than any misconduct we found. This is a roughly 11-person company with no outside funding, holding a licence originally issued under a different name, competing against Efbet, Winbet, Palmsbet, bet365 and bwin. Beyond those corporate facts there is almost no public record of how it pays or how it handles disputes, and we would rather tell you that than invent confidence. The BGN 2,000 casino offer is the eye-catching part and also the part to read most carefully, since we could not confirm its wagering requirement. If you want a licensed Bulgarian operator with a deeper track record, the larger local names are the safer default; if you use Betmarket, you are at least inside the regulated market.
How we rated it
Trust & licensing (20%)7
A genuine National Revenue Agency licence in a fully regulated EU market, with the recourse that implies. Held back by scale and opacity: a roughly 11-person company, no outside funding, a licence granted under a former name, and effectively no public complaint or payout record to examine.
Sportsbook & odds (25%)6.5
A licensed Bulgarian sportsbook competing against much larger local names and against bet365 and bwin in the same market. We found no independent odds or market-depth comparison, so we score it as competent rather than claiming an edge it may not have.
Casino & games (20%)6.5
Licensed for casino as well as betting under the Bulgarian framework, and the casino welcome offer is by far the larger of the two - up to BGN 2,000 against BGN 200 on sports - which tells you where the commercial emphasis sits.
Bonuses & value (15%)6.5
100% up to BGN 200 on sports and 100% up to BGN 2,000 on casino. The casino figure is generous by local standards, but we could not verify the wagering requirement attached to it, and a large headline with an unread requirement is not value.
Payments & payouts (20%)6
Domestic payments in leva under an EU-regulated licence, which is the structural advantage. Scored conservatively because no independent payout evidence exists either way for this operator.
Quick facts
| Regulator | Bulgarian National Revenue Agency (NRA), under the Gambling Act 2012 as amended |
| Licence history | Issued to Sit-Interactive, later renamed BetMarket - search the register under both names |
| Ownership | Reported as owned by Ivelin Todorov; Sofia-based |
| Scale | Around 11 employees as of April 2026, no outside funding raised |
| Market position | One of roughly 15 active licensees, alongside Efbet, Winbet, Palmsbet, bet365 and bwin |
| Sports offer | 100% up to BGN 200 |
| Casino offer | 100% up to BGN 2,000 |
| Evidence gap | No independent payout testing or complaint data found - neither good nor bad, simply absent |
18+. Licensed by the Bulgarian National Revenue Agency for Bulgaria only; licence originally issued to Sit-Interactive, later renamed BetMarket. We found no independent payout or complaint data for this operator. Wagering requirements on the casino offer are unverified - check the terms on site.
How we verified this
Betmarket holds a Bulgarian National Revenue Agency licence originally issued to Sit-Interactive, later renamed BetMarket - check the register under both names. It is licensed for Bulgaria only. We found no independent payout or complaint data, so treat the trust score as reflecting its licence and small scale, not a tested payout record. Confirm bonus wagering terms on site before depositing.
Where Betmarket is licensed
Betmarket appears on the official register in 1 countries. Highlighted countries have a full local review — pick yours for its welcome bonus and licence details.
Europe (1)
About Betmarket
Betmarket is a Bulgarian online betting and casino operator licensed by the National Revenue Agency, the body that supervises the whole sector under the Gambling Act of 2012. Its licence was originally issued to a company called Sit-Interactive, which was later renamed BetMarket - a detail worth knowing if you go looking for it on the official register. Reporting on the Bulgarian market describes it as a newer local entrant owned by Ivelin Todorov, and company data puts it at roughly 11 employees with no outside investment as of April 2026. So this is a small domestic operator, not an international group, competing in a market that also contains the large local brands Efbet, Winbet and Palmsbet as well as bet365 and bwin. The commercial shape is clear from its offers: 100% up to BGN 200 on sports against 100% up to BGN 2,000 on casino. The honest limitation of this review is that beyond the licence and the corporate facts, there is very little public record - no independent payout testing, no meaningful complaint history in either direction. We say so rather than filling the space.
Betmarket FAQ
Is Betmarket licensed in Bulgaria?
Yes. It holds a National Revenue Agency licence and is one of roughly 15 operators active in the regulated Bulgarian market. Note that the licence was originally issued to Sit-Interactive, which was later renamed BetMarket, so you may need to search the register under both names.
Who owns Betmarket?
Reporting on the Bulgarian market attributes ownership to Ivelin Todorov. It is a Sofia-based company with around 11 employees as of April 2026 and no outside funding - a small domestic operator rather than part of an international group.
What are the welcome offers?
100% up to BGN 200 on sports and 100% up to BGN 2,000 on casino. We were not able to verify the wagering requirement attached to the casino offer, so read the terms on site before you take it - a large percentage means little until you know what you have to turn over.
How does it compare with the bigger Bulgarian operators?
It competes with Efbet, Winbet and Palmsbet domestically and with bet365 and bwin internationally, all of which are substantially larger and better documented. Betmarket's advantages are its local licence and local payments; its disadvantage is that there is far less public evidence about how it behaves.
Do you have payout data for it?
No. We found no independent payout testing and no substantial complaint record in either direction. That absence is not a clean bill of health, and we have scored the operator accordingly rather than assuming the best.