A Novomatic Group sportsbook and casino active across the Balkans, Romania and Italy
Visit AdmiralBet →AdmiralBet welcome bonus in Italy
Here is the current AdmiralBet welcome offer for players in Italy, where AdmiralBet is licensed to operate. Bonus terms change and are set by AdmiralBet for each market — always confirm the live offer on its own site. See every licensed betting site in Italy →
Pros
- Backed by Novomatic AG, one of the world's largest gaming groups (45 countries, ~21,000 employees)
- Genuine German sports betting licence via Admiral Sportwetten GmbH
- Broad regulated presence across the Balkans, Romania and Italy
- Wide product range: sportsbook, slots, live casino, poker, bingo, lotteries
- Real esports partnership via Oddin.gg
Cons
- Easy to confuse with sibling Novomatic brand 'Admiral' (separately reviewed)
- Specific licence numbers not publicly confirmed in research
- Core focus concentrated on Southeastern Europe
- Bonus terms and product availability vary by country
Our verdict
AdmiralBet is the sportsbook and casino brand of Novomatic AG's Greentube group active across the Balkans, Romania and Italy — a distinct offering from Novomatic's separately reviewed UK online casino brand 'Admiral', though both share the same large parent company. Formalised in Belgrade, Serbia in 2015 (building on Admiral Sport Srl's presence in Italy since 2012), AdmiralBet holds a genuine German sports betting licence via Admiral Sportwetten GmbH plus an Austrian licence, and operates under regulated presence in Serbia, Montenegro, Croatia, Italy, Romania and Bosnia. The product is broad — sportsbook, slots, live casino, poker, bingo and lotteries — reinforced by partnerships with 1X2 Network, Wazdan and esports odds provider Oddin.gg. Backed by Novomatic's scale (45 countries, ~21,000 employees), AdmiralBet is a credible, well-capitalised choice for bettors across its core Southeastern European markets.
How we rated it
Trust & licensing (20%)8.8
Backed by Novomatic AG, one of the world's largest gaming groups (45 countries, ~21,000 employees), with a genuine German sports betting licence via Admiral Sportwetten GmbH and an Austrian licence.
Sportsbook & odds (25%)7.8
Established sportsbook across the Balkans, Romania and Italy, reinforced by partnerships with 1X2 Network, Wazdan and Oddin.gg for esports.
Payments & payouts (20%)7.7
Reliable regulated-market payment processing, backed by Novomatic's large-scale corporate infrastructure.
Mobile & UX (10%)7.6
Broad product spanning sportsbook, slots, live casino, poker, bingo and lotteries.
Customer support (10%)7.6
Backed by Novomatic's established multi-country corporate support infrastructure.
Bonuses & value (15%)7.5
Regulated-market welcome offers, varying by country under German, Austrian and Balkan licensing requirements.
Quick facts
| Founded | 2015, Belgrade, Serbia (predecessor active in Italy since 2012) |
| Owner | Novomatic AG (Greentube group) |
| Licensing | Germany (via Admiral Sportwetten GmbH), Austria, plus regulated presence in Serbia, Montenegro, Croatia, Italy, Romania, Bosnia |
| Sports | Established sportsbook plus esports (Oddin.gg partnership) |
| Casino | Slots, live casino, poker, bingo, lotteries |
| Markets | Serbia, Bosnia, Montenegro, Croatia, Romania, Italy, Germany |
| Parent scale | Novomatic AG — 45 countries, ~21,000 employees |
| Partnerships | 1X2 Network, Wazdan, Oddin.gg |
Where AdmiralBet is licensed
AdmiralBet appears on the official register in 5 countries. Highlighted countries have a full local review — pick yours for its welcome bonus and licence details.
About AdmiralBet
AdmiralBet is a sportsbook and casino brand of Novomatic AG's Greentube group, formalised in Belgrade, Serbia in 2015, building on predecessor Admiral Sport Srl's presence in Italy since 2012. It is a distinct brand from Novomatic's separately reviewed UK online casino 'Admiral', though both are part of the same large parent company. AdmiralBet holds a genuine German sports betting licence via Admiral Sportwetten GmbH plus an Austrian licence, and operates under regulated presence across Serbia, Montenegro, Croatia, Italy, Romania and Bosnia. Its product spans sportsbook, slots, live casino, poker, bingo and lotteries, backed by Novomatic's scale of 45 countries and around 21,000 employees.
AdmiralBet FAQ
Is AdmiralBet safe and legit?
Yes — AdmiralBet is backed by Novomatic AG, one of the world's largest gaming groups, and holds a genuine German sports betting licence via Admiral Sportwetten GmbH plus an Austrian licence and regulated presence across several Southeastern European markets.
Is AdmiralBet the same as Admiral?
No — AdmiralBet and Admiral are separate brands both owned by Novomatic AG's Greentube group. Admiral is Novomatic's UK-focused online casino, while AdmiralBet is the sportsbook and casino brand active in the Balkans, Romania and Italy.
Which countries does AdmiralBet operate in?
AdmiralBet operates across Serbia, Bosnia, Montenegro, Croatia, Romania, Italy and Germany.
What is the AdmiralBet welcome bonus?
AdmiralBet offers a new-customer welcome bonus that varies by country and currency under its regulatory requirements. Always check the current offer on AdmiralBet's own local site.
Who owns AdmiralBet?
AdmiralBet is owned by Novomatic AG, through its Greentube group, a large Austrian gaming company operating in around 45 countries with roughly 21,000 employees.