AdmiralBet Italy
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A Novomatic Group sportsbook and casino active across the Balkans, Romania and Italy
No promotion shown hereWhy we show no AdmiralBet bonus in Italy
Playing is legal here - advertising it is not. Italy licenses online betting and casino through ADM (Agenzia delle Dogane e dei Monopoli), but the Dignity Decree (Decreto Dignita, Law 96/2018), in force since 2019, prohibits gambling advertising, and that prohibition covers affiliate sites like this one. So we publish no bonus figure and no sign-up link on this page.
Italy licenses online betting and casino through ADM, so playing at a licensed Italian site is perfectly legal. What is banned is the advertising. The Dignity Decree prohibits any direct or indirect advertising of gambling with monetary winnings, on any medium, explicitly including digital and telematic channels and social media - and it applies to affiliate sites, not only to operators. AGCOM enforces it with fines from EUR 5,000 to EUR 500,000, and in July 2026 the EU Court of Justice ruled in favour of Italy and AGCOM. Neutral comparison on licensing and payment criteria is permitted; promotional calls to action and bonus advertising are not. source
If you want to play from Italy, check the operator against the ADM (Agenzia delle Dogane e dei Monopoli) register yourself and go to the site directly. See every licensed betting site in Italy →
Pros
- Backed by Novomatic AG, one of the world's largest gaming groups (45 countries, ~21,000 employees)
- Genuine German sports betting licence via Admiral Sportwetten GmbH
- Broad regulated presence across the Balkans, Romania and Italy
- Wide product range: sportsbook, slots, live casino, poker, bingo, lotteries
- Real esports partnership via Oddin.gg
Cons
- Easy to confuse with sibling Novomatic brand 'Admiral' (separately reviewed)
- Specific licence numbers not publicly confirmed in research
- Core focus concentrated on Southeastern Europe
- Bonus terms and product availability vary by country
Our verdict
AdmiralBet is the sportsbook and casino brand of Novomatic AG's Greentube group active across the Balkans, Romania and Italy — a distinct offering from Novomatic's separately reviewed UK online casino brand 'Admiral', though both share the same large parent company. Formalised in Belgrade, Serbia in 2015 (building on Admiral Sport Srl's presence in Italy since 2012), AdmiralBet holds a genuine German sports betting licence via Admiral Sportwetten GmbH plus an Austrian licence, and operates under regulated presence in Serbia, Montenegro, Croatia, Italy, Romania and Bosnia. The product is broad — sportsbook, slots, live casino, poker, bingo and lotteries — reinforced by partnerships with 1X2 Network, Wazdan and esports odds provider Oddin.gg. Backed by Novomatic's scale (45 countries, ~21,000 employees), AdmiralBet is a credible, well-capitalised choice for bettors across its core Southeastern European markets.
How we rated it
Trust & licensing (20%)8.8
Backed by Novomatic AG, one of the world's largest gaming groups (45 countries, ~21,000 employees), with a genuine German sports betting licence via Admiral Sportwetten GmbH and an Austrian licence.
Sportsbook & odds (25%)7.8
Established sportsbook across the Balkans, Romania and Italy, reinforced by partnerships with 1X2 Network, Wazdan and Oddin.gg for esports.
Payments & payouts (20%)7.7
Reliable regulated-market payment processing, backed by Novomatic's large-scale corporate infrastructure.
Mobile & UX (10%)7.6
Broad product spanning sportsbook, slots, live casino, poker, bingo and lotteries.
Customer support (10%)7.6
Backed by Novomatic's established multi-country corporate support infrastructure.
Bonuses & value (15%)7.5
Regulated-market welcome offers, varying by country under German, Austrian and Balkan licensing requirements.
Quick facts
| Founded | 2015, Belgrade, Serbia (predecessor active in Italy since 2012) |
| Owner | Novomatic AG (Greentube group) |
| Licensing | Germany (via Admiral Sportwetten GmbH), Austria, plus regulated presence in Serbia, Montenegro, Croatia, Italy, Romania, Bosnia |
| Sports | Established sportsbook plus esports (Oddin.gg partnership) |
| Casino | Slots, live casino, poker, bingo, lotteries |
| Markets | Serbia, Bosnia, Montenegro, Croatia, Romania, Italy, Germany |
| Parent scale | Novomatic AG — 45 countries, ~21,000 employees |
| Partnerships | 1X2 Network, Wazdan, Oddin.gg |
How we verified this
AdmiralBet holds a German sports betting licence via Admiral Sportwetten GmbH, an Austrian licence, and regulated presence in Serbia, Montenegro, Croatia, Italy, Romania and Bosnia, backed by parent Novomatic AG (Greentube group). Its welcome bonus varies by country and currency; confirm the current offer and applicable licence on AdmiralBet's own local site.
Where AdmiralBet is licensed
AdmiralBet appears on the official register in 5 countries. Highlighted countries have a full local review — pick yours for its welcome bonus and licence details.
About AdmiralBet
AdmiralBet is a sportsbook and casino brand of Novomatic AG's Greentube group, formalised in Belgrade, Serbia in 2015, building on predecessor Admiral Sport Srl's presence in Italy since 2012. It is a distinct brand from Novomatic's separately reviewed UK online casino 'Admiral', though both are part of the same large parent company. AdmiralBet holds a genuine German sports betting licence via Admiral Sportwetten GmbH plus an Austrian licence, and operates under regulated presence across Serbia, Montenegro, Croatia, Italy, Romania and Bosnia. Its product spans sportsbook, slots, live casino, poker, bingo and lotteries, backed by Novomatic's scale of 45 countries and around 21,000 employees.
AdmiralBet FAQ
Is AdmiralBet safe and legit?
Yes — AdmiralBet is backed by Novomatic AG, one of the world's largest gaming groups, and holds a genuine German sports betting licence via Admiral Sportwetten GmbH plus an Austrian licence and regulated presence across several Southeastern European markets.
Is AdmiralBet the same as Admiral?
No — AdmiralBet and Admiral are separate brands both owned by Novomatic AG's Greentube group. Admiral is Novomatic's UK-focused online casino, while AdmiralBet is the sportsbook and casino brand active in the Balkans, Romania and Italy.
Which countries does AdmiralBet operate in?
AdmiralBet operates across Serbia, Bosnia, Montenegro, Croatia, Romania, Italy and Germany.
What is the AdmiralBet welcome bonus?
AdmiralBet offers a new-customer welcome bonus that varies by country and currency under its regulatory requirements. Always check the current offer on AdmiralBet's own local site.
Who owns AdmiralBet?
AdmiralBet is owned by Novomatic AG, through its Greentube group, a large Austrian gaming company operating in around 45 countries with roughly 21,000 employees.