BetFlag Italy
An ADM-licensed Italian sportsbook and casino, now part of the Lottomatica Group
No promotion shown hereWhy we show no BetFlag bonus in Italy
Playing is legal here - advertising it is not. Italy licenses online betting and casino through ADM (Agenzia delle Dogane e dei Monopoli), but the Dignity Decree (Decreto Dignita, Law 96/2018), in force since 2019, prohibits gambling advertising, and that prohibition covers affiliate sites like this one. So we publish no bonus figure and no sign-up link on this page.
Italy licenses online betting and casino through ADM, so playing at a licensed Italian site is perfectly legal. What is banned is the advertising. The Dignity Decree prohibits any direct or indirect advertising of gambling with monetary winnings, on any medium, explicitly including digital and telematic channels and social media - and it applies to affiliate sites, not only to operators. AGCOM enforces it with fines from EUR 5,000 to EUR 500,000, and in July 2026 the EU Court of Justice ruled in favour of Italy and AGCOM. Neutral comparison on licensing and payment criteria is permitted; promotional calls to action and bonus advertising are not. source
If you want to play from Italy, check the operator against the ADM (Agenzia delle Dogane e dei Monopoli) register yourself and go to the site directly. See every licensed betting site in Italy →
Pros
- Genuine ADM licence (no. 16008), over a decade of operating history
- Now backed by the major, publicly documented Lottomatica Group acquisition
- Casino games certified by Istituto Giordano
- Active 7-day customer support with generally fast response times
Cons
- Casino bonus amount cannot be publicly advertised (Decreto Dignita) - only visible after registration
- Some reviews note room for improvement in complaint handling specifically
- Restricted to the Italian market
Our verdict
BetFlag is a genuinely ADM-licensed (licence no. 16008) Italian sportsbook and casino, founded in 2012 and now a wholly owned subsidiary of the Lottomatica Group following a well-documented EUR 310 million acquisition (plus up to EUR 50 million earn-out) completed on 22 November 2022. Independent Italian review describes active 7-day customer support via chat, phone and email with generally fast response times, though some reviews note room for improvement in how complaints specifically are handled. Casino games are certified by Istituto Giordano. New sportsbook customers get a welcome bonus subject to a reasonable 1x turnover requirement and 90-day validity, for verified new customers only; the casino side also has a genuine welcome bonus, but per Italy's Decreto Dignita advertising restrictions we cannot state its exact amount publicly - it's visible only after registration, which we report honestly rather than invent a figure. A genuinely well-regulated, well-backed Italian operator with over a decade of operating history.
How we rated it
Trust & licensing (27%)8
A genuine ADM licence (no. 16008) held for over a decade, now backed by the well-established, publicly documented Lottomatica Group acquisition. Casino games are certified by Istituto Giordano.
Sportsbook & Casino (36%)7.5
A genuinely ADM-licensed Italian operator, now backed by the major Lottomatica Group following a EUR 310 million acquisition, with over a decade of operating history.
Customer support (18%)6.8
Independent review describes active 7-day support with fast response times, though some reviews note room for improvement specifically in complaint handling.
Bonuses & value (18%)6.5
A real sportsbook welcome bonus subject to a reasonable 1x turnover and 90-day validity for verified new customers; the casino bonus genuinely exists but cannot be publicly advertised with an amount due to Italy's Decreto Dignita rules.
Quick facts
| Licence | Genuine ADM licence no. 16008, Italy |
| Owner | Lottomatica Group (acquired BetFlag S.p.A. Nov 2022 for EUR 310m + earn-out) |
| Founded | 2012, Rome, Italy |
| Casino certification | Istituto Giordano |
| Sportsbook welcome bonus | 1x turnover, 90-day validity, verified new customers only |
How we verified this
BetFlag S.p.A.'s ADM licence (no. 16008), its 2012 founding, and the 22 November 2022 acquisition by Lottomatica Group (EUR 310m + up to EUR 50m earn-out) are corroborated directly via Lottomatica's own investor-relations press release and independent Italian company registries. Independent Italian review sites corroborate the customer-support hours and channels, and note some room for improvement in complaint handling. The Decreto Dignita advertising restriction on the casino bonus matches our own bonuses.json entry for this brand, so we report the bonus as existing-but-unadvertised rather than invent a specific figure.
Where BetFlag is licensed
BetFlag appears on the official register in 1 countries. Highlighted countries have a full local review — pick yours for its welcome bonus and licence details.
Europe (1)
About BetFlag
BetFlag is a genuinely ADM-licensed Italian sportsbook and casino, founded in 2012 and acquired by the Lottomatica Group in November 2022 for EUR 310 million. Independent review describes solid, responsive customer support and Istituto Giordano-certified casino games.
BetFlag FAQ
Is BetFlag licensed and safe?
Yes - it holds a genuine ADM licence (no. 16008) and has been a wholly owned subsidiary of the major Lottomatica Group since November 2022 (a EUR 310 million acquisition).
Who owns BetFlag?
BetFlag S.p.A. is owned by the Lottomatica Group, which acquired it in November 2022 for EUR 310 million plus up to EUR 50 million in earn-out.
What is the BetFlag welcome bonus?
The sportsbook offers a welcome bonus with a 1x turnover requirement and 90-day validity for verified new customers. The casino also has a genuine welcome bonus, but Italy's Decreto Dignita rules mean we cannot state its exact amount publicly - it's shown only after registration.
How is BetFlag's customer support?
Independent review describes active 7-day support (8am-10pm) via chat, phone and email with generally fast responses, though some reviews note room for improvement in complaint handling specifically.
Are BetFlag's casino games certified?
Yes - by Istituto Giordano, with certificates publicly visible on the platform, per independent review.