Better Italy
ADM-licensed Lottomatica sportsbook with a low Trustpilot sample score - though comparable to major Italian peers - alongside praise for fast payouts and support
No promotion shown hereWhy we show no Better bonus in Italy
Playing is legal here - advertising it is not. Italy licenses online betting and casino through ADM (Agenzia delle Dogane e dei Monopoli), but the Dignity Decree (Decreto Dignita, Law 96/2018), in force since 2019, prohibits gambling advertising, and that prohibition covers affiliate sites like this one. So we publish no bonus figure and no sign-up link on this page.
Italy licenses online betting and casino through ADM, so playing at a licensed Italian site is perfectly legal. What is banned is the advertising. The Dignity Decree prohibits any direct or indirect advertising of gambling with monetary winnings, on any medium, explicitly including digital and telematic channels and social media - and it applies to affiliate sites, not only to operators. AGCOM enforces it with fines from EUR 5,000 to EUR 500,000, and in July 2026 the EU Court of Justice ruled in favour of Italy and AGCOM. Neutral comparison on licensing and payment criteria is permitted; promotional calls to action and bonus advertising are not. source
If you want to play from Italy, check the operator against the ADM (Agenzia delle Dogane e dei Monopoli) register yourself and go to the site directly. See every licensed betting site in Italy →
Pros
- Genuine, well-established ADM licence (no. 16010) under the historic Lottomatica group
- Near-instant PayPal payouts reported
- 24/7 Italian-language phone support with reportedly responsive operators
Cons
- Low 1.7/5 Trustpilot rating, though from a small sample and comparable to major Italian peers
- Reported withdrawal delays and impolite support in the majority of that small Trustpilot sample
- Bonus value cannot be advertised, per Italian Decreto Dignita restrictions
Our verdict
Better holds a genuine, well-established ADM licence as the sports betting division of Lottomatica, one of Italy's historic gambling groups - a solid regulatory foundation with real longevity behind it. Trustpilot shows a low 1.7/5 rating, though from a small sample of just over 20 reviews, with the majority describing withdrawal delays and impolite support. We want to give this context rather than let it stand alone: independent coverage notes this score is comparable to major Italian peers like Snai and bet365, suggesting a sector-wide Trustpilot-sampling pattern rather than a Better-specific problem. Other sources describe near-instant PayPal payouts and responsive 24/7 phone support, painting a more positive operational picture. As an ADM-licensed operator, bonus values cannot be publicly advertised. Given the strong regulatory foundation and generally positive operational reports against the small but consistently negative Trustpilot sample, we'd recommend a reasonably confident approach with Better, in line with how we'd treat other major Italian-licensed operators.
How we rated it
Trust & licensing (27%)7
Genuinely licensed directly by ADM (licence no. 16010) as part of the established Lottomatica group, with decades of Italian regulated-gambling history.
Sportsbook & casino (36%)6.5
The sports betting division of Lottomatica, a historic Italian gambling group, covering both online and physical fixed-odds betting.
Bonuses & value (18%)5
A bonus exists but cannot be advertised, per Italy's Decreto Dignita advertising ban on gambling promotions.
Support & reliability (18%)2.5
Trustpilot shows a low 1.7/5 rating from a small sample of just over 20 reviews, with over 90% describing withdrawal delays and impolite support - though independent coverage notes this is comparable to major Italian peers. Other sources describe near-instant PayPal payouts and responsive 24/7 phone support.
Quick facts
| Owner | Lottomatica Group |
| Licence | ADM licence no. 16010, covering online and physical fixed-odds sports betting |
| Trustpilot | Low 1.7/5 from just over 20 reviews; over 90% complain about withdrawal delays and impolite support - comparable to major Italian peers (Snai 1.3, bet365 1.4) |
| Other reports | Near-instant PayPal payouts and responsive 24/7 Italian-language phone support |
| Bonuses | A bonus exists but its value cannot be advertised, per Italy's Decreto Dignita ban on gambling advertising |
How we verified this
The ADM licence (no. 16010) and Lottomatica group ownership are confirmed via independent Italian betting-review sources. The Trustpilot rating and complaint themes, plus the comparison to peer operators' Trustpilot scores, are read directly from that platform and independent review coverage. The PayPal-speed and 24/7-support praise are read from independent Italian review sources.
Where Better is licensed
Better appears on the official register in 1 countries. Highlighted countries have a full local review — pick yours for its welcome bonus and licence details.
Europe (1)
About Better
Better (Better Lottomatica) is the sports betting division of Lottomatica, one of Italy's historic gambling groups, operating under ADM (Agenzia delle Dogane e dei Monopoli) licence no. 16010 across both online and physical fixed-odds betting - a genuine, well-established Italian licence with decades of regulatory history. Trustpilot shows a low 1.7/5 rating, though from a small sample of just over 20 reviews, with more than 90% of those reviewers describing withdrawal delays and impolite or imprecise customer service. We want to note the context directly: independent Italian betting-review coverage points out this score is comparable to major peer operators (Snai at 1.3, bet365 at 1.4), suggesting a broader Trustpilot-sampling pattern across the Italian regulated sector rather than a Better-specific failure. Other sources describe a more positive picture - near-instant PayPal payouts and responsive 24/7 Italian-language phone support with cordial operators. As with all Italian-licensed operators, Better's bonuses exist but their value cannot be publicly advertised under Italy's Decreto Dignita ban on gambling promotion.