Sisal Matchpoint Italy
One of Italy's oldest and largest gaming companies (founded 1945), ADM-licensed, now backed by Flutter Entertainment plc, with over 45,000 retail points nationally
No promotion shown hereWhy we show no Sisal Matchpoint bonus in Italy
Playing is legal here - advertising it is not. Italy licenses online betting and casino through ADM (Agenzia delle Dogane e dei Monopoli), but the Dignity Decree (Decreto Dignita, Law 96/2018), in force since 2019, prohibits gambling advertising, and that prohibition covers affiliate sites like this one. So we publish no bonus figure and no sign-up link on this page.
Italy licenses online betting and casino through ADM, so playing at a licensed Italian site is perfectly legal. What is banned is the advertising. The Dignity Decree prohibits any direct or indirect advertising of gambling with monetary winnings, on any medium, explicitly including digital and telematic channels and social media - and it applies to affiliate sites, not only to operators. AGCOM enforces it with fines from EUR 5,000 to EUR 500,000, and in July 2026 the EU Court of Justice ruled in favour of Italy and AGCOM. Neutral comparison on licensing and payment criteria is permitted; promotional calls to action and bonus advertising are not. source
If you want to play from Italy, check the operator against the ADM (Agenzia delle Dogane e dei Monopoli) register yourself and go to the site directly. See every licensed betting site in Italy →
Pros
- One of Italy's oldest (founded 1945) and largest gaming companies
- Genuine ADM licence with strong regulatory standing
- 45,000+ retail points nationally alongside online platform
- Now backed by Flutter Entertainment plc following its EUR1.9bn+ acquisition
- Competitive odds and broad sports coverage, per independent review
Cons
- Welcome bonus amount not publicly advertisable (Italy's Decreto Dignita ban) - visible only after registration
- Online-specific support responsiveness not exhaustively detailed independently
Our verdict
Sisal was founded in Milan in 1945 by three sports journalists, creating Italy's first football pools contest the following year, and has grown into one of Italy's oldest and largest gaming companies, serving 6.8 million customers with 39,000 retail points and gross sales estimated at EUR9.8 billion. Sisal Matchpoint specifically dates to 2004, when Sisal acquired the Matchpoint network, then Italy's leading sports betting concessionaire, and today operates more than 45,000 points of sale nationally. It is genuinely licensed and regulated by ADM (Agenzia delle Dogane e dei Monopoli), Italy's gambling authority, and was further strengthened when Flutter Entertainment plc acquired Sisal for over EUR1.9 billion. Its sportsbook offers average-to-strong coverage across football, golf, tennis, ice hockey, and even chess and political-election markets, with competitive odds. A welcome bonus exists for Italian users, but under Italy's Decreto Dignita advertising ban it cannot be publicly advertised - the amount is only visible after registration, a legal restriction that applies to every ADM-licensed operator, not a Sisal-specific transparency concern. Given its long operating history, genuine ADM licensing, major-operator scale, and Flutter Entertainment backing, we consider Sisal Matchpoint one of the more established and reliable options in the Italian market.
How we rated it
Trust & licensing (27%)9
A genuine ADM licence from one of Italy's oldest (founded 1945) and largest gaming companies, with 6.8 million customers and 39,000+ retail points, now backed by Flutter Entertainment plc - a very strong regulatory and corporate profile.
Sportsbook (36%)8
Average-to-strong sports coverage (football, golf, tennis, ice hockey, chess, political markets) with competitive odds, per independent review, from one of Italy's largest and most established operators.
Customer support (18%)7.5
A well-established, omnichannel operator with 45,000+ Sisal Matchpoint points of sale nationally, though not exhaustively detailed independently for online-specific support responsiveness.
Bonuses & value (18%)5
A welcome bonus exists, but under Italy's Decreto Dignita advertising ban it cannot be publicly advertised - only visible to registered users, a legal restriction rather than a transparency concern.
Quick facts
| Founded | 1945 (Sisal); Matchpoint network acquired 2004 |
| Licence | ADM (Agenzia delle Dogane e dei Monopoli), Italy |
| Scale | 6.8 million customers, 39,000 retail points (Sisal); 45,000+ Sisal Matchpoint points of sale |
| Gross sales | Estimated EUR9.8 billion |
| Ownership | Acquired by Flutter Entertainment plc for over EUR1.9 billion |
| Sports coverage | Football, golf, tennis, ice hockey, chess, political-election markets |
| Bonus status | Exists but not publicly advertisable per Italy's Decreto Dignita advertising ban |
How we verified this
Sisal's 1945 founding, its 1946 first football-pools contest, the 2004 Matchpoint network acquisition, and its ADM licensing are corroborated by independent gambling-industry press (Ghanasoccernet, TheP layoffs) and Sisal's own ADM-licensed platform. The 6.8 million customer count, 39,000/45,000 retail-point figures, and EUR9.8 billion gross sales estimate are drawn from independent industry coverage. The Flutter Entertainment plc acquisition (over EUR1.9 billion) is corroborated by independent business/industry press. The bonus-visible-only-after-registration restriction is a well-documented consequence of Italy's Decreto Dignita advertising ban, corroborated by ADM's own regulatory framework.
Where Sisal Matchpoint is licensed
Sisal Matchpoint appears on the official register in 1 countries. Highlighted countries have a full local review — pick yours for its welcome bonus and licence details.
Europe (1)
About Sisal Matchpoint
Sisal Matchpoint (Sisal, founded 1945, Matchpoint acquired 2004) is one of Italy's oldest and largest gaming companies, genuinely ADM-licensed, with 45,000+ retail points and now backed by Flutter Entertainment plc following its EUR1.9bn+ acquisition.
Sisal Matchpoint FAQ
Is Sisal Matchpoint licensed in Italy?
Yes - it holds a genuine ADM (Agenzia delle Dogane e dei Monopoli) licence, Italy's gambling regulator.
Is Sisal Matchpoint safe?
Yes - it's one of Italy's oldest (founded 1945) and largest gaming companies, with 6.8 million customers, 39,000+ retail points, and backing from Flutter Entertainment plc.
Who owns Sisal Matchpoint?
Sisal, which acquired the Matchpoint network in 2004 and was itself acquired by Flutter Entertainment plc for over EUR1.9 billion.
Does Sisal Matchpoint have a welcome bonus?
Yes, but Italy's Decreto Dignita bans gambling advertising, so the specific amount is not publicly advertised and is only visible after registration.
What sports can you bet on with Sisal Matchpoint?
Football, golf, tennis, ice hockey, and even chess and political-election markets, with competitive odds.