A multi-jurisdiction regulated sportsbook and casino, now backed by Japan's Sega Sammy Creation
Visit Coolbet →Coolbet welcome bonus in Sweden
Here is the current Coolbet welcome offer for players in Sweden, where Coolbet is licensed to operate. Bonus terms change and are set by Coolbet for each market — always confirm the live offer on its own site. See every licensed betting site in Sweden →
Pros
- Genuine Malta Gaming Authority, Estonian and Swedish Spelinspektionen licences
- Separately built, fully compliant Ontario platform via iGaming Ontario/AGCO
- Backed by Sega Sammy Creation, a large established Japanese gaming group
- Full sportsbook and casino product including live dealer games
- Genuine regional payment support (Interac, CAD wallets) for Canada
Cons
- Ownership has changed twice in under a decade (GAN in 2020, Sega Sammy in 2024)
- Core markets concentrated in the Nordics, Estonia and the Americas (Canada, Chile, Peru)
- Bonus terms and product availability vary significantly by market
- Less global brand recognition than larger international operators
Our verdict
Coolbet has changed hands twice since its 2016 founding in Estonia by Jan Svendsen — acquired by GAN Limited (NASDAQ: GAN) in 2020, then by Sega Sammy Creation in 2024 — but rather than read as instability, this reflects consolidation under progressively larger, more established gaming groups. It holds genuine Malta Gaming Authority, Estonian and Swedish Spelinspektionen licences, and has invested in a separately built, fully compliant Ontario platform licensed via iGaming Ontario and the AGCO since April 2026, a real signal of regulatory seriousness in a market that requires ground-up compliance. Coolbet's core markets span the Nordics, Estonia, Canada (including Ontario), Chile and Peru, with a full sportsbook and casino product including live dealer games. For bettors in its regulated markets, particularly Canada's Ontario, Coolbet is a genuinely well-capitalised and properly licensed choice.
How we rated it
Trust & licensing (20%)8.3
Genuine Malta Gaming Authority, Estonian and Swedish Spelinspektionen licences, plus a separately licensed Ontario platform via iGaming Ontario/AGCO — regulatory breadth reinforced by ownership under Sega Sammy Creation, a large Japanese gaming group.
Mobile & UX (10%)7.8
Full casino product (slots, blackjack, roulette, baccarat, live dealer) alongside the sportsbook, with a dedicated Ontario-compliant build.
Payments & payouts (20%)7.7
Region-specific payment support including Interac and CAD wallets for Canada, alongside standard European payment methods.
Sportsbook & odds (25%)7.6
Full sportsbook alongside a genuine, separately built Ontario-compliant platform, reflecting real investment in regulated-market entry.
Customer support (10%)7.5
Backed by a large, well-capitalised parent (Sega Sammy Creation) with established multi-jurisdiction operations.
Bonuses & value (15%)7.3
Regulated-market welcome offers, varying by country under MGA/Estonia/Sweden/Ontario compliance requirements.
Quick facts
| Founded | 2016, in Estonia, by Jan Svendsen |
| Owner | Sega Sammy Creation (since 2024); previously GAN Limited (2020-2024) |
| Licensing | Malta Gaming Authority, Estonia, Sweden's Spelinspektionen; separate Ontario platform via iGaming Ontario/AGCO since April 2026 |
| Sports | Full sportsbook, including a dedicated Ontario-compliant build |
| Casino | Slots, blackjack, roulette, baccarat, live dealer |
| Payments | Interac and CAD wallets (Canada); standard European methods elsewhere |
| Markets | Nordics (Norway, Sweden, Finland, Iceland), Estonia, Canada (incl. Ontario), Chile, Peru |
| Ownership history | Founded independently → acquired by GAN Limited (2020) → acquired by Sega Sammy Creation (2024) |
Where Coolbet is licensed
Coolbet appears on the official register in 8 countries. Highlighted countries have a full local review — pick yours for its welcome bonus and licence details.
About Coolbet
Coolbet is a sportsbook and casino founded in 2016 in Estonia by Jan Svendsen. It was acquired by GAN Limited (NASDAQ: GAN) in 2020, and then by Sega Sammy Creation in 2024 following Sega Sammy's acquisition of GAN — placing Coolbet under a large, established Japanese gaming group. Coolbet holds genuine licences from the Malta Gaming Authority, Estonia and Sweden's Spelinspektionen, and built a separately compliant platform for Ontario, Canada, licensed via iGaming Ontario and the Alcohol and Gaming Commission of Ontario since April 2026. Its core markets are the Nordics, Estonia, Canada (including Ontario), Chile and Peru.
Coolbet FAQ
Is Coolbet safe and legit?
Yes — Coolbet holds genuine licences from the Malta Gaming Authority, Estonia and Sweden's Spelinspektionen, plus a separately built, fully compliant platform for Ontario, Canada, licensed via iGaming Ontario and the AGCO.
Who owns Coolbet?
Coolbet is owned by Sega Sammy Creation, a large Japanese gaming group, following its 2024 acquisition of GAN Limited (which had owned Coolbet since 2020). Coolbet was originally founded in 2016 in Estonia by Jan Svendsen.
Does Coolbet operate in Canada?
Yes, Coolbet operates in Canada including Ontario, where it built a separately compliant platform licensed via iGaming Ontario and the Alcohol and Gaming Commission of Ontario since April 2026.
Which countries does Coolbet serve?
Coolbet's core markets are the Nordics (Norway, Sweden, Finland, Iceland), Estonia, Canada and Ontario, Chile and Peru.
What is the Coolbet welcome bonus?
Coolbet offers a new-customer welcome bonus that varies by country and currency under its regulatory requirements. Always check the current offer on Coolbet's own local site.