A genuinely licensed Danish fantasy sports platform (Holdet.dk) under a Spillemyndigheden mini-licence - not a bookmaker, no welcome bonus by nature
Visit Swush →Pros
- Genuine Danish Spillemyndigheden mini-licence, with CPR/MitID registration and ROFUS self-exclusion integration
- Long-established (since 1999) with a large user base (200,000+)
- Scandinavia's biggest fantasy sports game developer
Cons
- No welcome bonus, since this is a fantasy sports manager game rather than a traditional bookmaker (not a shortfall, but worth understanding before signing up expecting a betting-style bonus)
Our verdict
Swush is a genuinely licensed Danish fantasy sports platform, not a traditional bookmaker - so no welcome bonus applies, by the nature of the product rather than any transparency gap. Swush.com ApS holds a Danish mini-licence from Spillemyndigheden (the category for small-scale games like fantasy sports), and operates Holdet.dk, established in 1999 and Scandinavia's biggest fantasy sports game developer, with over 200,000 Danish users, alongside lynholdet.dk. Registration requires a Danish CPR number and MitID, and the platform is integrated with Denmark's ROFUS self-exclusion register - genuine, serious regulatory compliance. Ownership has shifted: originally majority-owned by Danske Spil (Denmark's state gambling operator), which sold its 60% stake to Ekstra Bladet, a major Danish newspaper, in January 2024; co-founders Jesper Carstensen and Ole Christensen retain a 40% stake. For Danish fantasy sports players specifically, Swush/Holdet.dk represents a well-established, genuinely licensed, and long-running option.
How we rated it
Trust & licensing (27%)9
A genuine Danish mini-licence from Spillemyndigheden, requiring CPR number and MitID for registration, and integrated with Denmark's ROFUS self-exclusion register - serious regulatory compliance for a fantasy-sports operator.
Fantasy Sports Product (36%)7.5
Scandinavia's biggest fantasy sports game developer, operating Holdet.dk since 1999 with over 200,000 Danish users.
Customer support (18%)6.5
An established, long-running platform (since 1999) with a large user base, though not exhaustively documented independently for support-specific complaints.
Bonuses & value (18%)5
No welcome bonus applies - this is a manager/fantasy-sports game rather than a betting product with stakes and odds, so a traditional welcome bonus doesn't apply by nature, not a transparency failure.
Welcome bonus
Quick facts
| Owner | Ekstra Bladet (60%, since Jan 2024) and co-founders Carstensen/Christensen (40%) |
| Licence | Danish Spillemyndigheden mini-licence (fantasy sports/small-scale games category) |
| Products | Holdet.dk (since 1999) and lynholdet.dk |
| User base | 200,000+ Danish users |
| Registration | Requires Danish CPR number and MitID; integrated with ROFUS self-exclusion register |
| Bonus status | No welcome bonus - fantasy sports game, not a betting product, so not applicable |
Where Swush is licensed
Swush appears on the official register in 1 country — 1 for sports betting and 0 for casino. We only feature it in markets where it holds a licence to accept you.
Europe (1)
About Swush
Swush is a genuinely Spillemyndigheden-licensed Danish fantasy sports platform (Holdet.dk, since 1999, 200,000+ users), owned by Ekstra Bladet (60%) and co-founders (40%) since a January 2024 stake transfer from Danske Spil. No welcome bonus applies, since it is a fantasy-sports manager game rather than a bookmaker.
FAQ
Is Swush licensed?
Yes - Swush.com ApS holds a genuine Danish mini-licence from Spillemyndigheden, the category for small-scale games like fantasy sports.
Is Swush a bookmaker?
No - it operates fantasy sports manager games (Holdet.dk, lynholdet.dk), not a traditional sportsbook with stakes and odds.
Does Swush have a welcome bonus?
No - as a fantasy sports game rather than a betting product, a traditional welcome bonus does not apply by nature.
Who owns Swush?
Ekstra Bladet (60%, since a January 2024 acquisition from Danske Spil) and co-founders Jesper Carstensen and Ole Christensen (40%).
How long has Holdet.dk operated?
Since 1999, making it a long-established, genuinely licensed Danish fantasy sports platform with over 200,000 users.
