Kenya's leading sportsbook, built around deep M-Pesa integration and mass-market accessibility
Visit Betika →Betika welcome bonus in Tanzania
Here is the current Betika welcome offer for players in Tanzania, where Betika is licensed to operate. Bonus terms change and are set by Betika for each market — always confirm the live offer on its own site. See every licensed betting site in Tanzania →
Pros
- Deep, native M-Pesa integration used by 90% of its user base
- Kenya's leading sportsbook by user base, over 2 million customers
- Broad product: sportsbook, casino, virtuals, crash games
- Wide African footprint across 10 countries
- Established, widely recognised local brand
Cons
- No specific public BCLB licence number found
- Best suited to Kenyan/East African payment habits, less relevant elsewhere
- Bonus terms and product availability vary by market
- Casino/virtuals secondary to the core sportsbook
Our verdict
Betika started in 2016 as a simple SMS-only betting service in Nairobi and has grown into Kenya's leading sportsbook, now serving over 2 million customers with 90% of them paying via M-Pesa — a deep, native mobile-money integration (Paybill 290290) that's core to its success. Owned by Shop and Deliver Limited and co-founded by Kenyan entrepreneur Chris Mwirigi, Betika is licensed by Kenya's Betting Control and Licensing Board, though a specific public licence number wasn't found in research, a minor transparency gap for an otherwise well-established and widely recognised operator. Beyond Kenya, Betika has expanded into Tanzania, Ethiopia, DR Congo, Ghana, Nigeria, Mozambique, Zambia, Uganda and Malawi. If you're in one of its African markets and want a sportsbook built specifically around local payment habits, Betika is a genuinely trusted, mass-market choice.
How we rated it
Payments & payouts (20%)8.5
Deep, native M-Pesa integration (Paybill 290290) built directly into the app, used by 90% of its 2M+ customers, plus Airtel Money, scratch cards and banking.
Mobile & UX (10%)7.8
Started as an SMS-only service in 2016, evolving into a full mobile-first app built around M-Pesa payment flows.
Sportsbook & odds (25%)7.6
Comprehensive sportsbook plus casino, virtuals and crash games, tailored to Kenyan and East African bettors.
Bonuses & value (15%)7.2
Locally denominated welcome offers competitive within its African market segment.
Customer support (10%)7.2
Established support infrastructure backing one of Kenya's largest sportsbooks by user base.
Trust & licensing (20%)7
Licensed by Kenya's Betting Control and Licensing Board under the Betting, Lotteries and Gaming Act CAP 131, though no specific public licence number was found — a minor transparency gap, though the operator is well-established and widely recognised in Kenya.
Quick facts
| Founded | April 2016, in Nairobi, Kenya (started as SMS-only) |
| Owner | Shop and Deliver Limited; co-founder Chris Mwirigi |
| Licensing | Kenya Betting Control and Licensing Board (BCLB), Betting, Lotteries and Gaming Act CAP 131 |
| Sports | Sportsbook, casino, virtuals, crash games |
| Payments | M-Pesa (Paybill 290290, native app integration — 90% of users), Airtel Money, scratch cards, banking |
| Markets | Kenya (leader), Tanzania, Ethiopia, DR Congo, Ghana, Nigeria, Mozambique, Zambia, Uganda, Malawi |
| Scale | Over 2 million customers |
| Support | Established, one of Kenya's largest sportsbooks |
Where Betika is licensed
Betika appears on the official register in 9 countries. Highlighted countries have a full local review — pick yours for its welcome bonus and licence details.
About Betika
Betika is a sportsbook founded in April 2016 in Nairobi, Kenya, starting as a simple SMS-only betting service before evolving into a leading mobile-first app. It is owned by Shop and Deliver Limited, co-founded by Kenyan entrepreneur Chris Mwirigi, and licensed by Kenya's Betting Control and Licensing Board under the Betting, Lotteries and Gaming Act CAP 131. Betika built its dominant position in Kenya around deep, native M-Pesa integration — 90% of its 2 million-plus customers pay via M-Pesa — and has since expanded into Tanzania, Ethiopia, DR Congo, Ghana, Nigeria, Mozambique, Zambia, Uganda and Malawi.
Betika FAQ
Is Betika safe and legit?
Betika is licensed by Kenya's Betting Control and Licensing Board (BCLB) under the Betting, Lotteries and Gaming Act CAP 131, and is one of Kenya's largest and most established sportsbooks with over 2 million customers.
How do I deposit on Betika?
Betika is built around deep, native M-Pesa integration (Paybill 290290), used by 90% of its customers, alongside Airtel Money, scratch cards and standard banking.
Which countries does Betika operate in?
Betika leads in Kenya and has expanded into Tanzania, Ethiopia, DR Congo, Ghana, Nigeria, Mozambique, Zambia, Uganda and Malawi.
Who owns Betika?
Betika is owned by Shop and Deliver Limited, co-founded by Kenyan entrepreneur Chris Mwirigi.
What is the Betika welcome bonus?
Betika offers welcome and promotional offers that vary by country. Check the current terms on Betika's own local site.